Pricing & Budget
How Much Does a Custom Website Actually Cost?
Ask five agencies what a website costs and you'll get five different numbers, because the real question is about scope, not the word “website.” Here's what actually drives the price up or down.
The Quick Answer
- A marketing site for a small or mid-sized business typically runs 4,000 to 12,000 EUR, excluding sales tax.
- A custom web app with logins, dashboards, or bookings usually starts around 15,000 EUR, excluding sales tax.
- Hosting and maintenance are a separate, ongoing cost, usually a small monthly fee rather than a one-time charge.
- The single biggest price driver is how many custom flows the site needs, not how many pages it has.
Price Follows Scope, Not Page Count
The number of pages on a site barely moves the price. What moves it is the number of custom flows behind those pages: a booking form that checks live availability costs more than a static contact form, and a page pulling from a database costs more than one that doesn't. Two five-page sites can sit 5,000 EUR apart for exactly this reason.
That's also why a fixed quote only means something once the scope is written down. A good agency walks through what you actually need before naming a number, rather than pricing a generic template and hoping it fits.
A written scope, not a page count, is what a real quote is based on.
The real question isn't what a website costs. It's what the business behind it needs the website to do.
Frequently Asked Questions
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